1. When you’re marketing your business, it’s crucial to include public relations in your business plan.
2. Applying a Public Relations plan enables you to establish your brand identity in an efficient and productive method and assists your marketing and Raising your presence.
3. Public relations creates credibility as it is managed through a number of trusted channels.
4. Businesses can use their social and traditional media presence to guide public opinion.
5. Waiting for the public to create stories about your brand can potentially be distorted.
6. Craft interest with public relations to influence your objectives.
7. Respond to negative public comments.
8. Boost your reputation and earn new followers.